How to Market Luxury Lash Extensions in a Recession

 

HEY LASH BARBS,

2023 might have had its ups and downs, but as we dive into 2024, let's make sure it's a year of positivity and growth, EVEN in the face of challenges, and NO SHOWS. Our latest blog post, we're sharing valuable tips on how you can market your luxury lash extensions & ensure that your business not only survives but thrives in a recession. Offering $90 lash sets is NEVER the best option. 

JAZLASH understands the importance of client retention during uncertain times. That's why we're sharing strategies to help you keep existing clients committed to their appointments, while also attracting new clients who can afford AND appreciate the luxury of your services. 

 

1. CONTROL YOUR COST

To thrive in a down economy, it's crucial to proactively CONTROL YOUR COST... Start by buying your lash supplies in bulk, or monitoring business waste in any area you MUST protect your profit margins. Take the lead in adapting your business model to the changing economic landscape and be vigilant in implementing cost-saving measures.....

 

 

2. Adapt Your Offerings/DO NOT OVERLY DISCOUNT

During challenging economic times, people's spending preferences shift.   Consider modifying your offerings to meet the demands of the market. Brainstorm ways to create a new business model . Whether that means adjusting your menu, offering upselling options , or subscriptions to your clients,  be bold in making these changes to stay profitable.

3. Continuous Marketing Efforts:

Don't let your business disappear from the radar of potential customers‼️

Once you have controlled costs and adjusted your offerings, invest in modest and short-term marketing strategies to reach cautious consumers. Explore options like local facebook groups, or ads,  mailers, or any other marketing channel that can help you connect with your target audience.

Remember, even during a recession, there are opportunities for lash extension specialist to thrive. By implementing these strategies, you can navigate the economic challenges and position your business for success.

 

xoxo

JAZLASH